During the Sim Racing Expo 2024 held in Dortmund, an impressive booth was created in collaboration with Hyundai, where attendees had the opportunity to participate in a competition driving the Hyundai Elantra N TC and win amazing prizes over the course of the three days. Additionally, the new Assetto Corsa EVO, developed by Kunos Simulazioni, was unveiled with dedicated testing stations, marking its European premiere.
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Lamborghini Mobile
For the second consecutive year, AK, together with Gameloft Barcelona and Lamborghini, organized the Esports Challenge, this year dedicated to the Lamborghini Temerario. The major innovations this year were cross-play across different platforms (iOS, Android, and PC), allowing the top 8 drivers worldwide to compete onsite in the Esports Arena at Jerez De la Frontera, during the Lamborghini World Finals.
Lamborghini The Real Race 2024
The fifth edition of The Real Race and the second dedicated to the Super Trofeo Esports once again saw thousands of sim drivers from three different regions EU, NALA, and APAC compete for the chance to join the Automobili Lamborghini Esports team, one driver per region.
Moza Racing wildcards joined the EU qualifiers in the on-site final, where the best sim drivers faced off in the Esports Arena during the Lamborghini World Finals in Jerez de la Frontera.
FIA Motorsport Games 2024
For this year’s FIA Motorsport Games, Valencia took on the role of host city. The esports competitions were set in the stunning Ciutat de les Arts i les Ciències, where top drivers competed in both Assetto Corsa Competizione and, for the first time, iRacing. AK once again supported the esports segment, handling everything from technical setup to tournament management and organization.
MediaWorld
For the third year running, AK put together and ran the MediaWorld pavilion at Lucca Comics & Games a 600 m² space called the MediaWorld Gaming Village. This year, there were cool new activities like Let’s Panel, Let’s DJ, and an impressive videomapping show in honor of Puccini, lighting up the pavilion and wowing crowds of all ages. Fan favorites like Let’s Quiz and Let’s Talk were back too, alongside some awesome esports tournaments.
ESPORTOUR MATCH
For the third consecutive year, AK collaborated with the University of Bergamo for the Advanced Training Course in Sports Management (SdM) aimed at developing sustainable territorial ecosystems (Sportour). This year, in addition to classroom and field lessons, the master’s students, supported by industry professionals, created an event to promote esports and gaming within the university community and beyond, hosted at the CUS of Bergamo.
RALLY INNOVATION CONFERENCE
At the Rally Innovation Conference, the largest global cross-sector innovation conference in Indianapolis on August 27-28, we have organised an incredible area featuring 10 state-of-the-art simulators, a stage for live race commentary, and panels dedicated entirely to the world of esports and technology.
During the second day, Jann Mardenborough, the famous sim driver and real driver who inspired the Gran Turismo film, was also our guest.
NBA ALL STARS GAME
The first esports activation for the newborn Dallara – AK Esports on American soil took place in collaboration with Visit Indy, Visit Indiana, Sports Tech HQ, and Pacers Sports & Entertainment, within a dedicated booth. Branded simulators were set up for an exclusive trial open to the public, which even the Governor of Indianapolis participated in.
Indy Esports Challenge
The Dallara – AK Esports Indy Esports Challenge was an exciting Univerties Esports competition on the iRacing game.
This marked the first Esports event ever hosted at the prestigious Dallara Indycar Factory, organized by the newly established company, Dallara AK Esports. The event featured the iconic Dallara IR18, providing a thrilling racing experience.
A total of 24 sim drivers, representing 9 different universities, competed in this inaugural event, showcasing their skills and passion for racing. It was an unforgettable competition, where these talented drivers battled it out on the virtual track of Indianapolis!
GT Sims
Immerse yourself in GT racing with our dynamic and static simulators. Opt for entry-level or high-end steering wheels in the static version, or add realistic movements in the dynamic one. Customize your simulator with personalized shells and wrapping, creating a design that suits your taste. Our GT driving simulators deliver a fully adaptable and thrilling racing experience for all levels of enthusiasts.