AK ESPORTS is an Italian agency specializing in Esports and Gaming. Here at the company, we are all dedicated and experienced gamers with extensive expertise  in maximizing opportunities and engagement for companies and brands looking to invest in this powerful new tool of communication and business. Simply put, we help you find the right asset for every need. With each of our customers, our project managers provide world-class guidance  to develop the right bespoke strategy within robust timelines, creating and producing everything needed to deliver the agreed goals of the project. Here at AK our professional and experienced team work with customers to support all types of marketing initiatives for endemic and non-endemic brands. Thanks to AK Informatica, our parent company, AK ESPORTS have the resources to tap into millions of gamers, IT brands and many high profile and well known industry leading influencers from around the globe. Building on our rich experience within the growing Esports industry, our proven track record of targeted marketing activations have constantly led the way in terms of innovation and reach.  Thanks to accumulating vast databanks of feedback from both the gaming marketplace, influencers and our own extensive research programmes, AK ESPORTS continue to set and raise the bar for many brands, from small scale activations to significant blue chip projects with world renowned and industry leading partners. Our passion for Esports is matched only by the video game publishers themselves, and thanks to a close relationship with many of those publishers, AK ESPORTS benefit from the unique ability to  create in-game customization or dedicated builds to fulfil our customer’s own unique requirements.

AK ESPORTS also enjoy extensive experience with in-store activations throughout the Esports and video game sector. Our team have amassed an impressive portfolio of on site pop-up activations, and we are exceptionally proud of our ability to create and deploy unique and tailored solutions that support our customers to drive sales in store, enhance engagement with potential new customers and strengthen our customers brand with innovative and engaging new initiatives, from temporary areas or exhibitions to significant scaling up of on-site engagement activations. In the spirit of combining our knowledge and attention to detail with the needs and requirements of our customers, AK ESPORTS will  manage the activities without the need of third party organizations, or if requested by the customer we will integrate any new solutions into your existing ecosystem of agencies. We have had the pleasure of working with many varied companies and brands to create  Esports assets, from competitions to prize contests or in-store activations over the years, each with its own unique and creative solution to help stand out from the crowd. If you are curious to understand how your company can benefit from the use of Esports and video games to achieve your targets, please contact us for a free evaluation.

AK informatica, the parent company of AK ESPORTS, began organizing Video Games tournaments in 2010, well before the term ‘Esports’ reached global recognition. After many years of experience successfully organizing online tournaments and especially on-site competitions and events, AK Informatica founded the dedicated branch AK ESPORTS, with HQ located at the impressive Esports Palace facility in Bergamo (near Milano), a purpose built high-tech 3-story building dedicated to Esports and Gaming 

AK are present in all the major Italian and international venues, We are the proud Esports partner at Lucca Comics and Games, organizer of the biggest sim racing tournaments, competitions and production - when you consider professional high impact Esport activations, AK are always there. Another key aspect of our customer offering comes in the form of our dedicated legal department embedded within the AK ESPORTS organization, created specifically to deliver key developments in areas such as product regulations, data protection, contracts, players & influencer management and IP. This is unique in Esports, and allows AK ESPORTS the ability to provide first class fully compliant and robust legal support that we know is highly important for structured brands - giving us the capacity and flexibility to proactively support and protect our customers in house, quickly, safely and efficiently. Are you interested in your own Esport tournament? AK can deliver full white label services, from consultancy to production and reporting. Our creative team can manage, create and coordinate all social media, influencer and PR activities.

Thanks to our considerable experience in Tournament, Events and Promotional activity delivery over the past decade, AK ESPORTS together with Weave Creative Media have acquired a rich portfolio of digital production skills and resources, deployable in any typeof location, from open spaces, exhibition areas, theatre or professional and amateur studios setups. During the enforced Covid restrictions of 2020 / 21, AK have taken the initiative to develop new technologies that allow hosting of online events that would have ordinarily been deployed at on-site locations. With the aid of our own developed solutions,  cloud game servers, cloud broadcast machines and UE virtual studios, professional events can be run remotely from and to anywhere in the world.

In recent years, we have enjoyed producing Esports programs for Sky TV Italy on behalf of our customers, as well as owning the “All Stars Racing Night” format created during the original 2020/21 pandemic worldwide lockdown.
AK is also a partner to the biggest streamers in the country, working together with some of the best known and respected names in Europe, supplying technology, consultancy and support.

AK informatica, the parent company of AK ESPORTS, began organizing Video Games tournaments in 2010, well before tFrom a live event with thousands of people to a post produced professionally presented  program, AK and our partners have the capacity, knowledge, experience and technology to accomplish any given task within a cost-effective and competitive price point. Want to know more about this service? Contact us...

The Creative Division of AK ESPORTS is formed by Artists, Designers and Developers with the video games and esports passion coded in the DNA. A “party” of multidisciplinary gamers with over a decade of experience in the gaming industry and countless hours spent on playing the games we are working with. There is no challenge we fear, there is no limit we can't exceed.

Our broad wealth of experience and knowledge puts us in a position to allow our creative teams to produce innovative and out of the box ideas, come up with new and exciting designs and create and produce everything that is needed to start, follow and promote any esports activities. The know-how acquired from our many years of Esports development and working with Social Media on multiple continents has given AK the confidence, talent and experience to successfully develop new and existing Esports solutions seamlessly into a brand / company Visual Identity - we know your business is important to you, that’s why developing your brand legacy to this new digital world is of the foremost importance to us - helping you successfully navigate your way into this exciting and completely new way of communication

Unlike the existing industry standard, our communication solutions form an integral part of the Creative Division here at AK. Every single word is tailored to bespoke media assets developed to generate a single, powerful message. We know how to talk to gamers. We know how to adhere to and maximize brand guidelines within communications. We know how to listen to our customers, and present you in ways your target audience will understand, respect and engage with on a person-to-person level Our creative team will find the right message to the right person in the right moment thanks to proven synergic collaboration with our marketing team

AK ESPORTS have a dedicated group of experts working to give an exclusive service: Team management. We can deliver the full service treatment for any kind of Esports team in a full white label service. We can scout talents, manage them, create a team of coaches, analysts and all the staff required for the given Esports Team. Furthermore, we have experience in building Gaming Houses and training centres, broadcast facilities and environments that allow us and our customers to develop and grow teams and players to reach and exceed their own potential.

Our team of experts offer the ability to support all players and staff in daily Social Media, PR and streaming activities, from content creation, copywriting, guidelines compliance check and weekly reporting. Already, several of our teams have reached the very top level of achievements in World and National level competitions, across different genres of Esport activities.

If you are looking for an experienced company to manage your team or to find an innovative way to build one, AK is the right partner for you. Contact Us for more information

Motorsports and Sim racing are part of the AK DNA. Since the beginning, AK has always been focused on motorsport competitions in both the real and virtual space. Beginning as a partner of Team Ombra Racing, AK have developed Esports assets inside the paddocks of racing events throughout the world. AK Informatica specializes in Sim Racing Rigs and technology partnering with major industry leading producers such as Fanatec, Logitech, Thrustmaster, Rseat, Sparco and many more…

Our team of experts offer the ability to support all players and staff in daily Social Media, PR and streaming activities, In addition to hardware partnership, AK has a long and successful relationship with the legendary development team of Kunos Simulazioni, the Internationally recognized and highly regarded studio responsible for the creation of fan-favourite racing simulations Assetto Corsa and Assetto Corsa Competizione. Thanks to this outstanding collaboration between the two companies, AK have developed many powerful and respected official championship events; such as the Porsche Esports Carrera Cup Italia, developed and managed on-site in the real track paddock parallel to the real-world official Porsche Carerra Cup Championship. In this incredibly close-fought championship series, the unique prize for the winning driver was an opportunity to drive a real car during the last round of the actual Porsche championship. AK have created and managed many other official championships for different car manufacturers (some of them in white label and some others in partnership) and developed new assets and technology for Sim Racing.

With the release of Assetto Corsa Competizione, together with Kunos Simulazioni and SRO Motorsport Group, AK founded the brand-new officially supported SRO Esports franchise of championships, bringing together high level and fan friendly GT3 specification Esport racing across the world, with standalone championship series dedicated to the American, Asian, European and British regions. With renowned hardware manufacturer Fanatec as title sponsor of the GT World Challenge Series from 2021, AK Informatica, SRO and Fanatec have joined together to develop the world’s first Esport racing series that brings together Esports stars, community racers and real world established racing drivers into a single, high profile and globally broadcast racing championship - utilizing the power and reach of each respective brand to put the SRO Esports Series in front of hundreds of thousands of potential new fans and customers.  Mirroring the rules and regulations of the SRO GT World Challenge Championship, the 2021 version of the series sees real world drivers compete in a dedicated GT Arena, developed and built by AK in the paddocks of all the European endurance races, with the results achieved on the virtual racetrack transferring to points towards the real world GT World Challenge championship, alongside a generous monetary prize pool for the drivers.

Completing the SRO Esports franchise, AK Esports together with SRO and Kunos Simulazioni will bring the three different continents of the GT World Challenge together for a Grand Final event toward the end of 2021, with a live broadcast final race against the best drivers from each region in a bid to be crowned the overall Esport champion.

AK Esports has unique know-how from the real world racing competitions and from the Esports world. This means AK can offer to our customers and partners an exclusive and all-in-one solution - from consultancy, project creation and management, marketing and business development around Esports.