MEDIAWORLD @LUCCA COMICS & GAMES 2022

From 28 October 2022 to 1 November 2022, Lucca Comics & Games 2022 was held. AK Informatica designed and managed the first pavilion in collaboration with Mediaworld, a 250sqm area located on the Baluardo San Donato in Lucca.

During the five days of the Lucca Comics & Games 2022, more than 70,000 people entered the Mediaworld pavilion, playing Assetto Corsa Competizione in the sim area, or with their favorite video games at the 20 gaming stations in the two gaming areas. The gaming areas also hosted tournaments for Assetto Corsa Competizione, League of Legends, Fortnite and Rocket League, where numerous players competed to win prizes offered by Mediaworld.
Furthermore, in the VIP area, an area only accessible via a video game knowledge quiz, winners were able to meet their favorite content creator/pro player during the days of the exhibition.

There was also a stage in the pavilion where various activities took place, such as tournament finals or various influencers like Terenas, Kodomo, Sabaku no Maiku and Cydonia, taking turns to test PCs assembled with the new Nvidia 4090 graphics card on the stage, playing video games that would enhance its potential.

An important success also for all the illustrator panels, a must-do activity at LC&G, where famous artists such as Paolo Barbieri, Caterina Rocchi, Giovanni Timpano (creator of the Mediaworld pavilion graphics), Roberto Vecchioni and Giuseppe Camuncoli were interviewed on stage while testing the Wacom Intuos Pro.

Finally, on the stage of the Mediaworld pavilion, the tech panel could not be missing, and so in the GeForce Garage of Nvidia, in collaboration with Roberto Buffa, an ultra PC with the latest 4090 video card was set up during the five days of the fair, which was then tested directly on site in front of the public present. Special guests on the panel were Prodigeek and Pow3r.